Brand new, however the charm does not come in a presentation/gift box. There is a sentimental connection between a person and their jewellery, and this alphabet charm from Links of London beautifully demonstrates this special bond. Crafted from sterling silver, encrusted with diamonds, and stamped with the Links of London 3-ring logo, it will add a personal element to bracelets and pendants. It can be worn to signify initials of a loved one or child, or used to spell out a name or phrase.